ICICI Bank Partners With ZestMoney to Expand its Cardless EMI Facility

 - Sakshi Post

  Millions of pre-approved customers of the Bank can instantly and digitally convert their high value purchases into easy EMIs 

ICICI Bank today announced that it has partnered with ZestMoney, a leading digital EMI/ pay-later platform, to expand its ‘Cardless EMI’ facility for purchases at retail and e-commerce platforms. The partnership enhances the affordability of millions of customers of the Bank who can use pre-approved cardless credit to instantly buy products/ services using ZestMoney and take care of the cost into Equated Monthly Installments (EMIs). Customers can convert transactions up to Rs. 10 lakh into EMIs by simply putting their registered mobile number, PAN and OTP (received on registered mobile number) at the check-out of the e-commerce website/app or at the PoS machine in retail outlets, without using cards.  The facility, in partnership with ZestMoney, is live on select e-commerce websites and will soon be available at retail stores.

With this partnership, the Bank’s customers will be able to use ZestMoney's wide merchant base. They will also be able to use ZestMoney’s flagship ‘Pay-in-3’ offering, where they can split the bill into three EMIs without extra cost. ICICI Bank’s pre-approved customers can avail of the facility for the brands like Xiaomi, OnePlus, Sugar, Mamaearth, Decathlon, Boat, Yatra, Urban Ladder, Vijay Sales, and Titan Eye Plus among others. The facility can be availed across categories such as electronics, home appliances, laptops, mobile phones, travel, fashion apparel, sportswear, education and home décor.

Speaking on the partnership, Mr. Sudipta Roy, Head- Of unsecured Assets, ICICI Bank said, “We, at ICICI Bank, always strive to address customers’ credit needs by providing them with innovative and hassle-free solutions. We are pleased to partner with ZestMoney. With this partnership, millions of our pre-approved customers can shop from e-commerce platforms and retail merchants registered on ZestMoney by just using mobile phones and PAN. We believe, this facility provides immense convenience and improves the affordability of our customers, as they can purchase high-value products on EMIs in a secure, instant and digital manner, without even carrying their cards or wallet.”

Ms. Lizzie Chapman, CEO & Co-Founder - ZestMoney said, “We are excited to partner with ICICI Bank to scale up affordability and convenient credit solutions for a wider customer base. The Bank’s partnership will enable pre-approved cardless EMI customers to experience ZestMoney’s seamless, all-digital products and convenience. Furthermore, they can use ZestMoney’s flagship ‘Pay-in-3’ no-cost EMI to split their bills into three parts at no cost. As the leading omnichannel digital EMI platform in India, we have always believed that bank and fintech collaboration is the way forward to drive the EMI category. Collaborations will enable both parties to leverage each other’s core capabilities and harness cross-industry innovation. We are certain that this partnership will help create a larger cardless EMI/digital pay-later category and scale it to its full potential.”

ICICI Bank was the first bank to introduce the ‘Cardless EMI’ facility in 2020 to offer cashless purchases. Since the launch of ‘Cardless EMI’, ICICI Bank has received an encouraging response from the customers. Some of the leading categories for ‘Cardless EMI’ are e-commerce shopping platforms, travel, education, insurance, healthcare & wellness and fashion apparel. ICICI Bank customers in metro cities like Bengaluru, Hyderabad, Mumbai, Chennai, Delhi, and other prominent cities like Ahmedabad, Jaipur, Lucknow, Gurugram, Noida, Ghaziabad, Nagpur, Mysuru and Coimbatore have been availing of the facility. Customers in the age group of 25 – 35 have shown early adoption.

Key benefits of ‘ICICI Bank Cardless EMI’ facility: 

·         Wide transaction limit: Customers can get a pre-approved limit for purchases up to Rs.10 lakh 

·         No-cost EMI / Low-cost EMI: Customers get no cost or low-cost EMI on leading brands at top retailers without using cards 

·         No processing fee: Customers do not have to pay any processing fee for this facility 

·         Flexible tenures: Customers can select tenures of their choice from three to 15 months 

·         Digital process: The process is completely digital, contactless and secure 

Here are simple steps to avail the facility on e-commerce websites:

·         Choose the products or services > Choose ZestMoney and ‘Cardless EMI’ as the payment option

·         Enter registered mobile number > enter PAN > enter the OTP

·         Transaction gets approved at this stage instantly


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