Hyderabad: The founder of India's largest coffee chain Cafe Coffee Day and the son-in-law of former Chief Minister of Karnataka SM Krishna, VG Siddhartha, went missing near Netravati River in Mangaluru since Monday evening.

Media reports suggested that Siddhartha got down from his car near a bridge across the river, but did not return after an hour. The panicked driver went looking for him, but when he could not find him, he alerted the family and they informed the police.

His driver told police that he was talking to someone on the mobile phone before he got off from the car near Kotekar.

Dakshina Kannada police have launched a massive search. Mangaluru Police Commissioner Sandeep Patil said that he left Bengaluru saying he was going to Sakleshwar. but instead went to Bengaluru.

"Yesterday, he left from Bengaluru saying he is going to Sakleshpur. But on the way, he told his driver to go to Mangaluru. On reaching Netravati river bridge, he got down from the car, asked his driver to go ahead and stop," Patil was quoted saying by ANI.

Police is taking the help of local fishermen to trace Siddhartha in the Indravati river. They are also checking his phone call log.

People have started gathering near his residence after the news spread. Meanwhile, Chief Minister BS Yediyurappa and Congress leader DK Shivakumar and BL Shankar have visited SM Krishna at his residence in Bengaluru today morning.

Siddhartha is married to SM Krishna's first daughter Malavika. They have two sons.

Siddhartha founded the CCD in the mid 1990s on Brigade road in Bengaluru and went on to become a coffee retail giant. His chain of companies employs over 30,000 people in India.

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