Popular film critic and trade analyst, Taran Adarsh feels that a movie's success is not entirely dependent on its date of release, or whether it is released at the time of festivals or holidays. According to him, recent Bollywood hit films Sonu Ke Titu Ki Sweety (SKTKS), Baahubali2, Raazi, Sanju and Stree have one thing in common. It is the qualitative content that keeps the viewers enthralled, and not timing of the movie's release that decides its success.
For instance, Bollywood Badshah Shah Rukh Khan's FAN was released on the day of Eid in 2015. Yet, thanks to its boring plotline, the much-hyped SRK movie surprisingly failed to enter the Rs 100 crore club. In 2017, Salman Khan starrer Tubelight was the only movie that was released on Eid, but the film could not even collected revenues equivalent to its massive budget of Rs 135 crores. Released amid huge expectations, Tubelight managed to make just Rs 119.26 crores.
Baahubali 2 was the first Indian film to enter the Rs 1,000 club, while Ranbir Kapoor's blockbuster hit Sanju, made on the life story of actor Sanjay Dutt, raked in a whopping Rs 300 crore. Alia Bhatt's spy thriller Raazi collected around Rs 200 crores, whereas SKTKS joined the 100 crore club earlier this year. Meanwhile, Rajkummar Rao and Shraddha Kapoor's film Stree is marching towards joining the Rs 100 crore club.
Check out Taran Adarsh's tweet:
"What’s common between #Baahubali2, #SKTKS, #Raazi, #Sanju and #Stree? Non-holiday releases... Timing the release of a movie during festivals / holidays does not guarantee success... Deliver qualitative content and non-holidays will turn into a festival for investors," Taran Adarsh's tweet read.
Reactions to the tweet: