Big Brands Turn Male Mascots Into Female On Women’s Day

McDonald’s changed its logo to form a ‘W’ - Sakshi Post

This year’s International Women’s Day inspired several popular companies come together to celebrate this day to honour women.

Creative Equals, an organization aiming to promote diversity and support talented women in the creative industries replaced iconic brand logos with female versions for Women's Day this year. The move was to highlight the issues of unbalanced branding in the media and raise awareness regarding the lack of female mascots in branding.

Including complanies such as Pringles, Monopoly, DreamWorks, Schwarzkopf, and Bic, the organization hopes to raise the issues of gender inequality.

Below are the logo makeovers -

Other famous brands also changed their logos to honour women -

Source: Digitalsynopsis

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