The report titled “Philippines Fitness Service Market Outlook to 2023 - By Revenue Streams (Membership Fee and Personal Training), by Membership Subscription Package (1 Month, 3 Months, 6 Months & 12 Months), by Regions (Luzon, Visayas and Mindanao) and by Gender” covers market size by organized and unorganized fitness service providers along with market segmentation by revenue stream (membership subscription and personal training), by market structure (organized and unorganized), by region (Luzon, Visayas and Mindanao), by gender (male and female), and by membership subscription packages (12 months, 6 months, 3 months and 1 month) on the basis of revenue generated, number of fitness gym members and number of fitness centers for the period 2013-2023. The report also covers emerging growth drivers and trends; issues and challenges; customer pain points and decision making parameters; and competitive landscape of players in organized sector with special focus on Anytime Fitness, Pound for Pound, Fitness First, Snap Fitness, UFC Gym, Krav Maga, Gold’s Gym, Bliss Yoga, Beyond Yoga, Kerry Sports Manila, Slimmer’s World, 360 Fitness Club, Curves Fitness and others. The report also explores the Personal Training Market and Yoga Service Market as brief market-snapshots, future outlook & projections along with analyst recommendation & macroeconomic variables highlighting the major opportunities & cautions to the reader. The key target audience includes women fitness service centers, mixed fitness service centers, major fitness equipment manufacturers, investors, fitness managers, fitness club franchisers, personal training certification institutes and standalone yoga centers. This report will particularly help the readers to identify the ongoing trends in the industry and anticipated growth in the future depending upon changing industry dynamics in upcoming years.
Philippines Fitness Service Market Summary
Market Overview: Philippines Fitness Service Market is at the growth stage witnessing a neck to neck competition amongst players in the unorganized & organized sector. Rapidly rising obesity rate, heart problems and increase in the consciousness regarding improvement in personal health have propelled momentum to the market. Male and female population, between 15 to 44 years, has increased considerably during the review period. The number of fitness centres in the Philippines has increased aggregating a CAGR of close to 7% during 2013-2018 owing primarily to the higher demand from female population and opening-up of more centers in the untapped regions of Visayas and Mindanao. Addition of integrated fitness services such as Yoga, Pilates; Swimming; Personal training have complimented the target audience by introducing style, variety & dynamism to daily fitness regime. Market revenue is expected to witness sound growth at a CAGR of around 8% during the revenue period while the total membership is expected to trace double digit CAGR during 2013-2018.
By Market Structure (Organized and Unorganized Market)
The organized fitness market has captured major share in terms of total numbers of memberships however owing to higher cost structures and superior quality services offered. Organized chains such as Anytime Fitness and Pound for Pound Fitness led the market in terms of revenue generated in 2018. Unorganized centers have been able to enter the fitness industry by offering reasonably lower membership fee to attract customers. They are easier to set up hence have been seen mushrooming well in the cities.
By Revenue Streams (Membership Fee and Personal Training Fees)
The two main revenue sources of a fitness center are membership fee and personal training fee. It has been analyzed that in both organized and unorganized fitness sectors, the major revenue has been generated by membership fees in 2018, more highly skewed in the organized set-up. The revenue generated by personal training has particularly been benefitted by the continuous growth in the demand for qualified fitness professionals and certification courses in the country.. Fashion trends such as doing yoga, Pilates, martial arts, kick boxing and others have also been major reason for the enormous share of gym membership in the country. However, the presence of fewer and under-qualified personal instructors has inhered growth in this segment.
By Membership Subscription (1 Month, 3 Months, 6 Months and 12 Months)
On the basis of number of members, packages offered for one month have contributed highest in 2018 as it offers higher flexibility and an option to experiment at a lower opportunity cost. It is highly preferred by people joining gyms for the first time & for tourists. The second most preferred package is the 3 months and the 6 months one due to tier pricing which makes them more economical in relation to the 12 months packages. The 12 month’s packages have contributed lowest share in 2018.
By Major Regions (Luzon, Visayas and Mindanao)
Most of the fitness clubs in Philippines are located in its capital region, Metro Manila, which is a part of Luzon region in Philippines. It has captured the majority share being the commercial capital of the country. Visayas contributed second highest share with its expanding business cluster. Mainstream urban and wealthy population resides in these regions. This set of audience usually opts for a healthy lifestyle and has the resources to spend on fitness services. It is expected that in the coming future there would be a surge in the number of fitness centers in Visayas and Mindanao regions as they are untapped and their population is on rise.
Competitive Landscape in Philippines Fitness Market
The competition in the industry has been a fragmented in terms of revenue generated and membership with a presence of large number of small unorganized players in 2018. These provide gym membership along with supplementary facilities such as spa, sauna, swimming pool, showers, lockers and others. Few of the major organized players include Anytime Fitness, Gold’s Gym, Fitness First, Pound for Pound, Slimmer’s World, Kerry Sports, UFC Gym, 360 Fitness, Snap Fitness 24/7, Krav Maga, Army Fitness, Fitness Zone, Fitness Plus, and many others.
Players are competing with on the basis of advancement in equipments and entertainment technologies, gamut of complimentary services and facilities, availability of experienced and qualified fitness personnel, membership packages in terms of different durations and prices, offers and discounts, marketing strategies, personal training services and timings of classes.