Philippines E-Learning Market Outlook To 2023: Ken Research

Ken Research - Sakshi Post

The report titled “Philippines E-Learning Market Outlook to 2023 - By Content (Multimedia, Opencourseware, Online Tests and Others), By Technology (LMS, Smart Classes and Smart Authoring Tools), By Source of Learning (E-Books, MOOCs, Gamification and M-Learning), and By End Users (Schools, Universities, Corporates, Vocational training and others)” provides a comprehensive analysis on the E-Learning market of Philippines.

The report covers various aspects including introduction on Philippines E-Learning market, Market Overview and Genesis, Market Ecosystem, Heat map, trends and developments, issues and challenges, SWOT analysis, competitive landscape and government regulations. The report concludes with future market segmentation and analyst recommendations highlighting the major opportunities and cautions.

Market Overview

Philippines E-learning market is at the nascent stage. Philippines E-Learning market in terms of revenue has increased at a positive double digit CAGR during the period 2013-2018.

The market is gradually growing owing to government initiatives, rising internet penetration in the country coupled with the fact that more high schools are opting for e-learning courses and students adapting newer techniques for learning such as videos, animations, gamification and open courseware. The customers in the market are highly price sensitive as there are many players present in the market.

Penetration in Philippines E-Learning market is low due to lack of trained teachers and reluctance towards diverting from traditional methods of teaching. E-Learning services are used by both higher education institutions and MNCs in the country, with schools dominating the demand for such services.

The students opting for e-learning services mainly use the open courseware and multimedia content while the MNCs, mostly BPO’s, largely uses LMS services for providing training to their employees.

Philippines E-Learning Market Segmentation

By Content and Technology: The e-learning market is dominated by the content market services in terms of generating revenue in the year 2018.

The increase in number of students enrolling in High schools and the increase in working population in Philippines is one of the major reasons for increase in demand of e-learning, while technology services accounted the remaining revenue share in the E-Learning market.

By Type of Content: Multimedia contributes a major share in terms of generating revenues for the industry in 2018 resulting from a rise in the demand for interactive applications which requires multi-media features on a software platform.

Opencourseware, including uploading of existing content, contributed second highest revenue share; whereas online tests accounted a mere share in the overall E-Learning market revenues in 2018.

By Source of Learning: E-books are the largest contributor in E-learning market in terms of revenue in 2018, due to higher digitization of education and convenience in carrying and using E-books.

Massive Open Online Courses (Mooc’s) have been the second largest contributor to the overall content E-Learning market, followed by Gamification and M-learning.

By Type of Technology: The major share in the technology market is held by learning management system (LMS) due to its increased use in corporate firms. Smart classes have the second highest share by revenue followed by smart authoring tools, which accounted mere share by revenue in 2018.

By Type of End Users: K-12 (Schools) contributed highest share in terms of revenue in Philippines E-learning market in 2018, followed by Universities, corporates, Vocational training programmes and other end users such as home users.

Competitive Landscape

The Philippines E-Learning market is highly fragmented. The market has numerous players operating in the market. The total number of E-Learning service providers in Philippines was observed to be over 30 in the year 2018.

These companies provide both technological and content services. Moodle, Canvas, blackboard, Yapster, Cypher learning and other are some of the major players in the e-learning market of Philippines. These players compete in the E-Learning market on the basis of target audience, technological capability, distribution network, client acquisition/retention, fees and courses offered.

Philippines E-Learning market Future Outlook

In future, it is anticipated that Philippines E-Learning market in terms of revenue will increase at a double digit CAGR during the period 2018 – 2023E. In Philippines, E-Learning industry is expected to expand majorly due to rising governmental initiatives to improve the country’s quality of education by adopting various e-learning systems over the long term.

In future, it is anticipated that the demand for both content and technology services will be further augmented largely due to increasing growth in the enrollment, public and private spending on education sector. The demand for content services dominated over technology services in 2018.

However, by 2023, it is expected that the demand for technology services will rise at a higher rate than that of content services.

Moreover, increasing demand from universities and corporate clients is likely to drive future demand for LMS services in Philippines with companies adopting smarter techniques to provide education and training to students and their employees respectively in combination with education and training in a physical classroom by teachers and trainers.

Also Read: Competitive Landscape Of Philippines IT Industry And Its Future Scope : Ken Research

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