Shenzhen based Chinese smartphone manufacturer OnePlus seized 48 per cent of the smart phone market share in the last quarter of 2017, as per International Data Corporation’s (IDC) latest Quarterly Mobile Phone Tracker Q4 2017, in the overall Indian premium Android smart phone segment (roughly above Rs. 25,900).
Continuing its growth from Q3, the Chinese phone maker outperformed the overall smartphone market with 97 per cent Year-on-Year (YoY) growth against 54 per cent growth for overall premium smartphone market and 14 per cent for the overall smart phone market and gaining new customer bases in Q4, as highlighted by IDC in its tracker.
OnePlus grew at an astounding 1,116 per cent in 2017, in the premium smart phone segment as it further improved in its robust performance in the online market and ingrained itself in the minds of smart phone users in India by constantly staying ahead of bigger players like Samsung and Apple.
"It is truly remarkable that OnePlus has become the biggest Android premium smartphone brand within just three years of entering the Indian market. It is a great validation of our user-focused approach and online first business model. We are truly humbled and grateful to our business partners and loving community for their continued support," Vikas Agarwal, General Manager, OnePlus India said in a statement. Founded in 2013, OnePlus launched OnePlus One 64GB Model with Snapdragon 801 in India, in the end of 2014.
In only its fourth year of operation, OnePlus’s market value reached $1.4 billion. In a noteworthy find, India, which contributes to one-third of OnePlus’s global business, is its biggest market globally.