Not Sachin, SRK, These Are The Most Influential Celebrities In India

Amitabh Bachan and Deepika Padukone - Sakshi Post

According to a survey- the YouGov Influencer Index 2018, Bollywood actors Amitabh Bachchan and Deepika Padukone are the most influential personalities in the country.

The survey, which covered consumer perceptions of around 60 top Bollywood celebrities and sports personalities, is based on data collected online by YouGov among close to 1,948 respondents in India this month using its panel of over six million people worldwide.

Mahendra Singh Dhoni and Sachin Tendulkar are at the third and fourth spot, respectively, above Virat Kohli, who was parked at number six.

Akshay Kumar was placed fifth, while Aamir Khan and Shah Rukh Khan occupied the seventh and eighth position, respectively.

Alia Bhatt and Priyanka Chopra took the last two spots in the top 10 list.

It noted that Olympic winner and ace shuttler PV Sindhu forayed into the top 15 influencers of India, suggesting the increasing popularity of sports personalities, other than cricketers, amongst people in India.

In individual sectors, Deepika Padukone and Amitabh Bachchan are the strongest celebrities in the health, wellness and beauty/personal care category, it observed.

"Deepika Padukone is currently the reigning queen of Bollywood. Not only is she one of the highest paid actors but is also one of the few female celebrities with the highest number of brand endorsements. Her current endorsements include brands like L'Oreal Paris, Jio, Oppo, Goibibo, Axis Bank, Tanishq, to name a few. Deepika clearly dominates the fashion, apparel and accessories space and is most likely to influence consumers' decisions to buy/ use a product within this category," it said.

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