TDP chief Chandrababu Naidu projected a larger than life image of himself on his favourite media outlets, referred to commonly by YSRCP leaders as Yellow Media. It was a 24/7 blitzkrieg which tried to drive home just one point—that Chandrababu and his team were focused on the development of Andhra Pradesh. The publicity drive was in stark contract to ground reality, but yellow media outlets conveniently glossed over the warts. It appears that after a point, Chandrababu himself began to believe that all he needed was a friendly media to project his image which he imagined more as a brand. Finally, this proved to be his undoing.
The Yellow Media which projected Chandrababu naidu as prime minister material and as a chief minister focussed on development working round-the-clock forgot one significant factor.The native wisdom of the man on the street is far superior to the narrative dished out by television channels and newspapers. Chandrababu trumpeted Amaravati as the next big thing, a Singapore-like capital which would be the envy of the world. At the end of his tenure, Amaravati is an expanse of weeds and wild shrubs.
Behind the global capital narrative is the ugly face of a massive real estate scam which the chief minister designate YS Jagan Mohan Reddy has promised to probe thoroughly. In ignoring the seamier side of the Amaravati story, the yellow media as also national media did a major disservice. It was YS Jagan and YSRCP alone which constantly highlighted the underlying scandals relating to Amaravati which amounted to a massive insider trading deal.
The yellow media tried to paint Polavaram as Chandrababu's brain child which was being driven forward by him at break-neck speed. The reality is that Polavaram was conceived as a lifeline by the late Dr YS Rajasekhara Reddy and back then Chandrababu bitterly opposed the project.
The TDP chief thought it was enough to ferry thousands of villagers in APSRTC buses to the project site attempting to showcase Polavaram project as Chandrababu's dream which was coming true. The reality was that Polavaram had become what PM Modi described as an ATM for Chandrababu and his cronies.
Chandrababu and the yellow media seem to have believed that this constant propaganda building up his image would see him home. As things turned out, publicity drives and massive spends on propaganda could yield only 3 Lok Sabha seats and 23 assembly seats for Chandrababu and his men. Moral Of The Story: People are not as dumb as some politicians think.
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