Needless to say, the potential of the mobile technologies is growing rapidly. Smartphone sales have long exceeded the sales of PCs. And by the end of 2018, according to IDC (International Data Corporation) experts, smart phones will become 6 times more popular than computers. That is why businesses increasingly rely on mobile technology and start their own mobile applications. What are their benefits and what are the business objectives they largely resolve:
Analytics is the foundation of effective marketing. Using a mobile app, you can collect a lot of useful information for analysis in online mode. What do customers look to buy most often? How much time and money do they spend and how? A business application is not only useful for customers, but also for collection of vast amounts of data.
Mutual communication is an important component of a successful business. The mobile application will simplify the process of interaction with customers, help you get feedback about your brand. It is enough to integrate the button "share" on popular social networks, provide an opportunity for customers to evaluate your store, service or products using the application. Mobile app also helps in improving the quality of customer service. Mobile applications can improve the quality of customer service. As an example, mobile banking today is not just a balance check or a transfer of funds. With its help it is easy to buy a ticket for a train, bus, plane or call a taxi.
Optimization of business processes
Mobile apps help solve a variety of business tasks in management, logistics, control etc. They enable not only to increase the efficiency of a company, but also to save financial and human resources. Also Reducing advertising costs is a byproduct of using a mobile app.
Integrate loyalty programs into the mobile application and share useful promotions, discounts, bonuses with customers. This solution will save on the purchase via plastic cards, implement a flexible loyalty program, and as a result - increase the number of fans of the brand, who appreciate all the benefits the application provides.
Brand awareness, attraction of new customers
Developing your own mobile application helps increase the brand recognition. The customers recommend a functional and convenient mobile application to their friends. Thus, the brand awareness, as well as the number of new customers, grows. This is a kind of advertising of your services, which will positively affect the business’s reputation.