It's a known fact that social media promotions play a crucial role in drawing attention to a movie. We have seen several instances where many films from South have become hit with a good social media promotional strategy.
Even if a film has average content, the social media can help change fortunes of a movie at the box office. The Facebook and Twitter promotions help a great deal in this regard.
The recent buzz is that Tamil star, Ilayathalapathy Vijay got the opportunity to be the first actor in the South Indian film Industry to get a Twitter emoji for his film Mersal. Now, the makers of Pawan Kalyan’s next are also planning to get a Twitter emoji soon for their film which is rumoured to be titled as Agnathavasi. If this happens, then Pawan is the first one to do this from TFI.