Social media went into a tizzy as the first look of NTR's Jai Lava Kusha was released exactly at 3.15 pm on Friday. The unit chose Friday as it is just a day before NTR's birthday and the first look is the unit's birthday gift to NTR.

NTR is doing three roles in this movie and one of the roles has negative shades. The first look is that of Ravana, the baddie. NTR's stylish look is superb. The ten-headed Ravana's image is seen in the background. In one poster he is seen alighting from the car and in the other, a shackled NTR is seen with folded hands.

The first look is sure to hike expectations about the film especially in view of Janatha Garage success. The film is bankrolled by Nandamuri Kalyan Ram and directed by Bobby.